is a gay video production company in Japan. Founded in 1993, its headquarters are in Shimokitazawa,

Setagaya is a special ward in Tokyo, Japan. It is also the name of a neighborhood and administrative district within the ward. The ward calls itself Setagaya City in English. Its official bird is the azure-winged magpie, its flower is the fringed orch ...

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

History

Coat Corporation launched ''Power Grip'', which featured mainly

gym class Physical education, often abbreviated to Phys Ed. or P.E., is a subject taught in schools around the world. It is usually taught during primary education, primary and secondary education, and encourages psychomotor learning by using a play (act ...

students, in 1991. Since then, the company has regularly released works of about eight titles each month, and has contributed more than 160 titles to date all the while changing the

genre Genre () is any form or type of communication in any mode (written, spoken, digital, artistic, etc.) with socially-agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other for ...

. Affiliated ''

yūgen gaisha A , abbreviated in English as "Y.K." or "Co., Ltd.", is a form of business organization in Japan. are based on the Germany, German and were implemented in Japan in the Limited Company Act (') of 1940. The Companies Act of Japan, implemented on Ma ...

'' has been around since 1997 while Coat West in

Osaka Prefecture is a Prefectures of Japan, prefecture of Japan located in the Kansai region of Honshu. Osaka Prefecture has a population of 8,778,035 () and has a geographic area of . Osaka Prefecture borders Hyōgo Prefecture to the northwest, Kyoto Prefecture ...

has been releasing works under the same name since 2003. After ''Power Grip,'' the company launched many new labels, under which they produced more than forty titles. Their wide range of models and themes such as

athlete An athlete (also sportsman or sportswoman) is a person who competes in one or more sports that involve physical strength, speed, or endurance. Athletes may be professionals or amateurs. Most professional athletes have particularly well-devel ...

s, Johnny's,

salarymen In Japan, a is a salaried worker. In Japanese popular culture, this is embodied by a white-collar worker who shows overriding loyalty and commitment to the corporation where he works. Salarymen are expected to work long hours, to put in addit ...

gay slang LGBT slang, LGBT speak, or gay slang is a set of English slang lexicon used predominantly among LGBT people. It has been used in various languages since the early 20th century as a means by which members of the LGBT community identify themselves ...

s, and SM, fit in genres ranging from soft to

hard Hard may refer to: * Hardness, resistance of physical materials to deformation or fracture * Hard water, water with high mineral content Arts and entertainment * ''Hard'' (TV series), a French TV series * Hard (band), a Hungarian hard rock supe ...

. Around the same time, Coat released its first situational gay video series ''Babylon'', reaching Vol. 60 in 2012. Kuratatsu later released the heavy gym-class label, , and the Johnny's Jr. label, Fine, from Out Staff in 1997. Although was discontinued in 2008 after Volume 25, Fine still continues to release work, with its total number of titles reaching over sixty, as of 2012. A variety of other labels were also established. One called ''Exfeed'' became independent afterwards.

Criminal case

In 1996, a male high school student was told to "not appear in the video" on the streets of Setagaya, but he agreed that he "would take off his pants for ¥2,000" or "¥50,000 for thirty minutes" and was filmed naked in a nearby

karaoke box A is a type of karaoke establishment commonly found in East Asia, Southeast Asia, South Asia, the United States and Canada. It originated in Japan, and is now popular worldwide, particularly in Asia. Karaoke boxes consist of multiple rooms contai ...

, and led to seven people, including Corporation President Hayato Eroshima, getting arrested for violation of the Employment Security Law (recruitment for harassment work purposes). This case was related to that of Tokyo Metropolitan High School teacher Yumiko Kato's involvement in "Imakita Kato" which consisted of television ''

tarento Television personalities in Japan, known as in Japanese, are celebrities who regularly appear in mass media in Japan, especially as panelists on variety shows. During the Golden Age of Hollywood, bankable stars in America were described as "tal ...

'', and it was widely reported that there were 170 students who appeared in response to the

solicitation Solicitation is the act of offering, or attempting to purchase, goods and/or services. Legal status may be specific to the time or place where it occurs. The crime of "solicitation to commit a crime" occurs when a person encourages, "solicits, r ...

Internet meme

'' A Midsummer Night's Wet Dream'' (, Hepburn: ''Manatsu no Yoru no Inmu''), a porn produced by Coat Corporation, gained public attention in 2002 after professional baseball player

Kazuhito Tadano is a Japanese former baseball pitcher. He had previously pitched in Major League Baseball for the Cleveland Indians. He is currently the Pitching Coach for the Hokkaido Nippon-Ham Fighters farm team in Nippon Professional Baseball's Eastern Lea ...

was found to be in the cast. Soon after the founding of Japanese video-sharing website '' Niconico'' in 2007, Internet users began to upload video mash-up parodies mocking this scandal. ''Inmu'' videos and its creator communities have been in steady growth since 2010 and ''Inmu'' remains the post popular genre of videos on ''Niconico'' today. Now ''Inmu'' represents a collection of Internet contents ridiculing Japanese gay pornography. Many other porns made by Coat Corporation or other companies are also included. ''Inmu'' communities typically make fun of the lines and plots of these porns. While popular among youths on social media, ''Inmu'' generally remains a taboo in traditional media due to its connection to pornography and a past scandal. The central figure of ''Inmu'' videos is ''Yaju Senpai'' (), an actor appearing in the original porn, who is parodied the most. His true name is never revealed and an attempt to identify him in 2016 was cancelled due to moral concerns.

List of brands

These include former labels.

Coat

*''Active Body'' *''Another Version'' (both male and female subjects) *''Babylon'' (story-type) its most notable work is ''Manatsu no Yo no Inmu'' *''birth'' *''Coat'' *''DMT'' (athlete-type) *''Fella Zammai'' *''Gand'' *''Hello'' *''King Cock'' *''Number'' (athlete-type) *''Power Grip'' *''Rock Bull'' *''Round Zero'' (athlete-type) *''Precious'' (solo works) *''Shoot'' *''Taiiku-kai Seiha'' ; Former labels *''Hentai Mensetsu-kan Super S'' (

job interview A job interview is an interview consisting of a conversation between a job applicant and a representative of an employer which is conducted to assess whether the applicant should be hired. Interviews are one of the most popularly used devices for ...

s) *''Misshitsu to Hito'' *''Nanpa Senmon Gakugun'' *''Out Staff'' (athlete-type/re-edited version also released in 2013) *''Scooop!!!'' *''Scout Caravan'' (

scout Scout may refer to: Youth movement *Scout (Scouting), a child, usually 10–18 years of age, participating in the worldwide Scouting movement **Scouts (The Scout Association), section for 10-14 year olds in the United Kingdom **Scouts BSA, sectio ...

-type)

Kuratatsu

*''Basara'' (SM-type) *''CK Head Line'' (catalogue) *''Complete Couple'' (best collection collecting the titles of two actors) *''Complete File'' (best collection collecting the titles of an actor) *''Conception'' *' (''Yarō''-type/first issue released in 1997) *''Discovery'' *''EnVY'' (story-type) *''E-Style'' *''Fine'' (idol-type/first issue released in 1997) *''The Feti'' (

scatology In medicine and biology, scatology or coprology is the study of feces. Scatological studies allow one to determine a wide range of biological information about a creature, including its diet (and thus where it has been), health and diseases s ...

-type, ''gaten''-type, etc.) *''Gacchibi!!'' (featuring short actors) *''Ge:X'' *''Harem'' *''i-mode Gakuen'' (idol-type) ※ ended *''Kuratatsu'' *''Nude'' (

idol Idol or Idols may refer to: Religion and philosophy * Cult image, a neutral term for a man-made object that is worshipped or venerated for the deity, spirit or demon that it embodies or represents * Murti, a point of focus for devotion or medit ...

-type) *''Scooop!!!'' (hard-type) (サイクロップス先輩 introduction) *''Scratch'' ( documentary-type) *''Sei Kore.'' (''gaku ran''-type) *''Taikyoku'' (''

gachimuchi William Glen Harold Herrington (July 14, 1969 – March 2, 2018), known professionally as Billy Herrington, was an American model and pornographic film actor. In the late 2000s, his appearances in various gay pornography movies led him to become ...

''-type)

Coat West (Osaka)

*''Ace'' *''Back Sniper'' *''Coat West'' *''The Series "The Deisui"'' *''ELoS (Edge Life of Story)'' (story-type) *''Grand Slam'' *''Hostclub Hot News * Idol Beach'' (''Big Wave'', ''Endless Journey'' etc.) *''Kiss'' *''The Series "The Kōshō"'' *''Luxe'' (''Sho'', ''Hikaru'', ''Nagi'') *''Maniac'' ( stealthy camera-type) *''MVP'' (athlete-type) *''Only Shining Star'' (solo projects) *''Otoko'' (''gachimuchi''-type) *''Re:D'' (hard-type) *''Shasei Triathlon'' *''smart'' (idol-type) *''Sta Tan'' *''Straight Style'' (both male and female subjects) *''S.W.A.P'' *''Versus'' *''West Gate'' *''Wild Biz'' (

salaryman In Japan, a is a salaried worker. In Japanese popular culture, this is embodied by a white-collar worker who shows overriding loyalty and commitment to the corporation where he works. Salarymen are expected to work long hours, to put in addit ...

-type) *''Winner'' (

-type)

Others

*''Exfeed''

References

External links

* Official website * Male gay video distribution site powered by Coat Corporation